Scouting lists built straight from the data, and plain-English guides to using statistics in football.
Expected goals in plain English: what the number measures, what goes into it, what it’s genuinely for, and the misreadings to avoid.
Why an 88% pass rate means nothing on its own, and how percentiles against the right pool turn raw football stats into real answers.
Chance quality before the shot and strike quality after it: how xG and xGoT together take finishing apart, and what each one misses.
Take-on volume, success rate, per-100-touches style and fouls drawn: how to read dribbling data properly, and the traps that catch people out.
Two ways to normalise football stats: by time and by involvement. What each one hides, when to use which, and a real example where they disagree.